[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.leep.cz\/k-cemu-slouzi-praha-seo-optimalizace-a-praha-ppc-reklama\/#Article","mainEntityOfPage":"https:\/\/www.leep.cz\/k-cemu-slouzi-praha-seo-optimalizace-a-praha-ppc-reklama\/","headline":"K \u010demu slou\u017e\u00ed Praha SEO optimalizace a Praha PPC reklama","name":"K \u010demu slou\u017e\u00ed Praha SEO optimalizace a Praha PPC reklama","description":"Nen\u00ed pochyb o tom, \u017ee zkratky se i dnes hojn\u011b pou\u017e\u00edvaj\u00ed. Slou\u017e\u00ed ke zrychlen\u00ed a","datePublished":"2020-09-01","dateModified":"2023-06-09","author":{"@type":"Person","@id":"https:\/\/www.leep.cz\/author\/#Person","name":"","url":"https:\/\/www.leep.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/15c4177f6d86975c976af12ba80b10af7add2f97f8786f8cf1596253472c0ea7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/15c4177f6d86975c976af12ba80b10af7add2f97f8786f8cf1596253472c0ea7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"leep.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.leep.cz\/wp-content\/uploads\/img_a387394_w3001_t1601551419.png","url":"https:\/\/www.leep.cz\/wp-content\/uploads\/img_a387394_w3001_t1601551419.png","height":0,"width":0},"url":"https:\/\/www.leep.cz\/k-cemu-slouzi-praha-seo-optimalizace-a-praha-ppc-reklama\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":408,"articleBody":"      Nen\u00ed pochyb o tom, \u017ee zkratky se i dnes hojn\u011b pou\u017e\u00edvaj\u00ed. Slou\u017e\u00ed ke zrychlen\u00ed a zp\u0159esn\u011bn\u00ed p\u0159edev\u0161\u00edm psan\u00e9 komunikace. Proto by m\u011bly b\u00fdt relativn\u011b jednoduch\u00e9 a snadno pochopiteln\u00e9. Av\u0161ak ne v\u017edy je to ten p\u0159\u00edpad. \u010casto se stane, \u017ee \u010dlov\u011bk, kter\u00fd s dan\u00fdm oborem nep\u0159ijde do styku, nem\u00e1 ani tu\u0161en\u00ed, co znamenaj\u00ed. Zvl\u00e1\u0161t\u011b proto, \u017ee jsou \u010dasto odvozeny z anglick\u00e9ho jazyka, kter\u00fd p\u0159edev\u0161\u00edm star\u0161\u00ed generace p\u0159\u00edli\u0161 neovl\u00e1d\u00e1 (i kdy\u017e v\u00fdjimky se samoz\u0159ejm\u011b najdou). Jako p\u0159\u00edklad si m\u016f\u017eeme vz\u00edt z prost\u0159ed\u00ed marketingu zkratky Praha SEO optimalizace a Praha PPC reklama. Co vlastn\u011b znamenaj\u00ed? A k \u010demu je n\u00e1m to dobr\u00e9? Jak ji\u017e bylo \u0159e\u010deno, jde o pojmy z oblasti marketingu a propagace. SEO je odvozeno z anglick\u00e9ho Search Engine Optimalization, tedy optimalizace pro vyhled\u00e1va\u010de. C\u00edlem je zde upravit internetovou str\u00e1nku firmy tak, aby se p\u0159i zad\u00e1n\u00ed ur\u010dit\u00e9ho slova \u010di v\u00fdrazu do n\u011bkter\u00e9ho z internetov\u00fdch vyhled\u00e1v\u010da\u016f odkaz na ni objevil v seznamu v\u00fdsledk\u016f na jednom z prvn\u00edch m\u00edst. D\u016fvod pro to je jednoduch\u00fd: \u010d\u00edm v\u00fd\u0161e bude, t\u00edm pravd\u011bpodobn\u011bj\u0161\u00ed je, \u017ee na ni hledaj\u00edc\u00ed klikne a nav\u0161t\u00edv\u00ed ji. A ka\u017ed\u00fd z t\u011bchto n\u00e1v\u0161t\u011bvn\u00edk\u016f je potenci\u00e1ln\u00ed z\u00e1kazn\u00edk. \u010c\u00edm v\u00edce jich je, t\u00edm vy\u0161\u0161\u00ed je pravd\u011bpodobnost, \u017ee si n\u011bkter\u00fd z nich n\u011bco koup\u00ed. Na druhou stranu PPC m\u00e1 pon\u011bkud jin\u00fd c\u00edl. I zde se jedn\u00e1 o anglick\u00fd v\u00fdraz, tentokr\u00e1t jde o pay-per-cklick, tedy platba za kliknut\u00ed. V podstat\u011b jde o internetov\u00e9 reklamy, kdy firma dostane pen\u00edze za ka\u017ed\u00e9ho \u010dlov\u011bka, kter\u00fd na n\u011b klikne. Jedn\u00e1 se jednak o zp\u016fsob, jak si firma m\u016f\u017ee zv\u00fd\u0161it zisk, a z\u00e1rove\u0148 tak\u00e9 n\u00e1v\u0161t\u011bvnost sv\u00e9ho webu, nebo\u0165 tyto reklamy obvykle \u010dlov\u011bka po kliknut\u00ed p\u0159esm\u011bruj\u00ed na domovskou str\u00e1nku dan\u00e9 firmy. A jak ji\u017e bylo zm\u00edn\u011bno v\u00fd\u0161e, vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost znamen\u00e1 tak\u00e9 vy\u0161\u0161\u00ed zisky. Je tedy vid\u011bt, \u017ee se jedn\u00e1 o veskrze u\u017eite\u010dn\u00e9 n\u00e1stroje. Nen\u00ed tedy divu, \u017ee jsou tak vyu\u017e\u00edvan\u00e9. A to se nejsp\u00ed\u0161 v dohledn\u00e9 dob\u011b nijak nezm\u011bn\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.5\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"K \u010demu slou\u017e\u00ed Praha SEO optimalizace a Praha PPC reklama","item":"https:\/\/www.leep.cz\/k-cemu-slouzi-praha-seo-optimalizace-a-praha-ppc-reklama\/#breadcrumbitem"}]}]